Monday, June 22, 2009

PR Institute Awards Ceremony & Networking Happy Hour

The hard work is finally over...and now it's time to celebrate!!!

Wednesday, June 24, 2009
5:00 p.m. - 8:00 p.m.
Lucy's Hat Shop (Bar & Lounge)
247 Market Street
Philadelphia, PA 19106


Transportation/Parking:
  • Nearest Garages - Park America garage at 3rd and Market streets; Short Parking Corporation garage at 2nd street and Trotter Alley (inbetween Market and Chestnut streets); EZ Park Inc garage at Chestnut and Front streets
  • Nearest Subway Stop - 2nd street (Market/Frankford Line)


*please bring course evaluation forms and any un-used team funds (with receipts) to submit to a Committee Member

**Blair Kahora will be setting up copies of team presentations/collateral materials - team members need NOT bring these items


Team Feedback:
Members from the judging panel will be availalbe during the beginning portion of the happy hour to provide feedback to each team. A printed copy of the judging evaluation form will be presented to each time at this time; an electronic version of the judging evaluation form will be emailed to all participants, following the awards ceremony.


Winning Team Announced:
The winning team will be announced at approximately 6:15 p.m. (formal remarks/introductions will begin at 6:00 p.m.)

Thursday, May 21, 2009

PRESENTATION TIMES

Best of luck to all!

Please see below when your group is scheduled to present your plan:


All presentations will take place Tuesday June 9 at PricewaterhouseCoopers offices:


Two Commerce Square

17th Floor
2001
Market Street

Philadelphia, PA 19103


Transportation/Parking:
Nearest Garage - garages located at 20th and Market streets; 19th and JFK Blvd; 19th and Market streets; 19th and Ludlow streets
Nearest Train Station - Suburban Station (all Regional Rail Lines)
Nearest Subway Stop - City Hall (Broad
Street or Market/Frankford Lines)

*Please note: there will be no food and beverages provided at this session for participants


TEAM ONE

9:00 a.m. - 10:00 a.m.


TEAM TWO

10:15 a.m. - 11:15 a.m.


TEAM THREE

11:30 a.m. - 12:30 p.m.


TEAM FOUR

1:00 p.m. - 2:00 p.m.


TEAM FIVE

2:15 p.m. - 3:15 p.m.

Please contact Committee Member Sarah Way or Committee Chair Blair Kahora if you have any questions.

May 26 Session Details

"Presentation Training"
May 26, 2009 - please note this is a TUESDAY session, as Monday is a holiday
6:00 p.m. - 8:00 p.m.

Tierney Communications
200 South Broad Street

10th floor

Philadelphia, PA 19102


Check-in Instructions:
  • Participants should report to the 10th floor
  • No photo ID is required
Contact:
Please contact Committee Chair Blair Kahora at 908-246-2268 or Committee Member Emily Grose at 717-645-0463 if you have difficulties getting into this session


Food &
Beverages:
Potbelly sandwiches and drinks will be provided at this session


Transportation /Parking:

Nea
rest parking - parking garages are located across the street at Broad and Locust streets; at Locust and 15th streets; or at the Double tree Hotel at Broad and Locust streets
Nearest train station - Suburban Station or Market East Station (all Regional Rail lines)

Nearest subway stop - Walnut/Locust (Broad Street line)


Featured Guest Speaker:




TRACEY SANTILLI

Senior Vice President, Tierney Communications

Tracey Santilli offers expertise in consumer brand marketing with emphasis on media relations and special events. With ten years experience, she has worked in a variety of disciplines including consumer products, healthcare and nutrition, transportation, telecommunications and environmental science communications. Tracey counsels and develops strategic communications efforts for the agency's largest public relations client, Bayer Environmental Science, as well as IBM, Verizon Wireless and the Pennsylvania Department of Transportation. In this role, she has created and implemented results-oriented national and local business-to-business and consumer programs, including media relations, new product launches, integrated public education and awareness campaigns, and target market initiatives. Additionally, she serves as co-chair of the agnecy's Philanthropy and Talen, Management and Selection committees.


Prior to Tierney, Tracey worked at Ketchum in New York where she handled accounts in the brand marketing practice including Alberto-Culver, Merial, Quaker, and Spiegel. She is a graduate of West Virginia University with a B.S. in Journalism. She is a current member of the Public Relations Society of America.

Wednesday, May 13, 2009

May 18 Session Details

"Media Panel Discussion: Traditional and Non-Traditional Media Relations"
May 18, 2009

*tour of NB
C 10 studios at 5:30 p.m.
session takes place from 6 p.m. - 8 p.m.
NBC 10 Studios, Peacock Room

10 Monument Road

Bala Cynwyd, PA 19004


Participants are encouraged to post questions for Monday's panelists in advance of Monday's session to this blog posting. Questions posted to the blog in advance will be answered first during Monday's session, so feel free to fire away!

Check-in Instructions:
  • Participants are required to sign in upon entry in order to receive a visitors badge
  • No photo ID is needed
Contact: Please contact Committee Members Sarah Way at 717-314-3797 or Jessica Pomraning at 717-818-8626 if you have difficulties getting into this session.

Food &
Beverages: Pizza and drinks will be provided at this session.

Transportation/Parking:

Nearest parking - there is a parking lot at the NBC 10 building
Nearest train station - Bala Cynwyd station (R6 Regional Rail line)

Nearest subway stop - NA


Feat
ured Guest Speakers:



CHRIS BLACKMAN

News Director, NBC 10


Chris Blackman is vice president of News for NBC 10 Philadelphia. He joined NBC 10 in July of 2001 as assistant news director and was promoted to news director in January of 2002.


Prior to joining NBC 10, he spent four and a half years in Asia as vice president of News Programming for CNBC Asia in Hong Kong and Singapore where he created several award winning programs.


Blackman has been with NBC for 23 years, including ten years at the NBC owned station in Chicago where he worked as a news writer, producer and executive producer. While working in Chicago, Blackman earned a number of Emmy and Associated Press Awards. He views his trip to South Africa and the Emmy he won for writing about the apartheid and the release of Nelson Mandela as one of the highlights of his career.


Blackman graduated from Stanford University with a degree in Communications.






BERNARD DAGENAIS

Editor, Philadelphia Business Journal


Bernard Dagenais is the editor of the Philadelphia Business Journal, one of 40 local business news publications owned by American City Business Journals. The business journal's exclusive local business news content can be found in its weekly newspaper, with daily breaking news featured at philadelphiabusinessjournal.com and, through broadcast partnerships, on KYW News Radio, WHYY and Fox 29's Good Day Philadelphia Show.


A journalist for nearly 25 years, Bernie took the helm of the business journal's editorial operation six years ago. He is previous business editor of The Washington Time
s.





CHRIS KREWSON

Executive Editor, Online/News, Philadelphia Inquirer


Chris Krewson is the executive online editor at The Philadelphia Inquirer, responsible for all aspects of The Inquirer's online efforts, including breaking news, blogs, multimedia projects and its presence in social media. He oversees a multimedia staff in the newsroom, including the Continuous News operation, as well as breaking news and blog posts from every desk in the newsroom: Metro, Sports, Science and medicine, Business and Features. He's the newsroom's primary liaison with philly.com.





TOM
MCGRATH
Executive Editor, Philadelphia Magazine


Tom McGrath is the executive editor of
Philadelphia magazine and online editorial director of Phillymag.com and Bostonmagazine.com. Prior to joining Philadelphia magazine in 2003, he served as executive editor of Men's Health magazine and before that was editor of Atlantic City magazine.

McGrath is also the author of
MTV: The Making of A Revolution (Running Press), a business/cultural history of the cable network, and co-author of Fitness Made Simple (McGraw Hill), with fitness expert John Basedow. His writing has been published in Men's Health, Women's Health, George, Glamour, Child, Success, Runner's World and other national publications.

He has won several writing/reporting awards from the Society of Professional Journalists, and he has appeared on NPR, the Fox News Channel, MSNBC, the BBC and numerous other TV and radio outlets.



Moderator:




JACOB FARBMAN

Director of Communications, New Jersey Council of County Colleges

Adjunt Professor of Communication Studies, The College of New Jersey


Jacob C. Farbman, APR joined the New Jersey Council of County Colleges in October 1999 as its public relations officer. In July 2006, he was promoted to Director of Communications. In his current role, he directs the Council's statewide internal and external communication programs for New Jersey's 19 community colleges.


In addition to his duties at the Council, Jacob has served as an adjunct professor of communication studies at The College of New Jersey (TCNJ) in Ewing since January 2001, teaching Introduction to Communication Theory and Strategies of Public Relations. In 2005, TCNJ's chapter of the Sigma Pi fraternity honored Jacob with one of five Outstanding Faculty Awards. In 2007, he received the Anthony Fulginiti Award from the Philadelphia Chapter of the Public Relations Society of America for his outstanding contributions to public relations education.


Jacob is one of less than 10 public relations practitioners in the country representing community colleges to hold an Accredited in Public Relations (APR) distinction awarded by the Universal Accreditation Board of the Public Relations Society of America. The APR recognizes exemplary standards of character and competence in the practice of public relations.


Jacob and his wife, Ritamarie, live in Langhorne, Pa.

Thursday, May 7, 2009

Client Conference Calls

Below, please find the dates and times for team conference calls with PwC:

*Please note, Sarah Way will be emailing all team members with call-in information

Team One
Tuesday, May 12, 2009
4:00 p.m. - 4:20 p.m.

Team Two
Tuesday, May 12, 2009
4:30 p.m. - 4:50 p.m.

Team Three
Tuesday, May 12, 2009
3:30 p.m. - 3:50 p.m.

Team Four
Friday, May 8, 2009
4:30 p.m. - 4:50 p.m.

Team Five
Wednesday, May 13, 2009
4:30 p.m. - 4:50 p.m.

May 11 Session Details

"Writing A Plan"
May 11, 2009
6 p.m. - 8 p.m.
University of Pennsylvania, Office of Communications
3600 Chestnut Street, Ste. 200
Philadelphia, PA 19107

Check-in Instructions:
  • Participants are required to bring a photo ID
  • Participants will be asked to sign-in at the front desk

Contact:
Please contact Committee Members Sarah Way at 717-314-3797 or Jessica Pomraning at 717-818-8626 if you have difficulties getting into this session.

Food & Beverages:
Courtesy of the University of Pennsylvania, pizza and drinks will be provided at this session


Transportation/Parking:

Nearest parking - open lot located at 38th and Walnut streets; street parking (meters) along Chestnut Street

Nearest train station - 30th Street Station, Regional Rail Lines

Nearest subway stop - 30th Street Station, Market-Frankford line


Featured Guest Speaker:




LORI DOYLE
Vice President of University Communications, University of Pennsylvania

Lori Doyle is a senior public relations professional with 25 years of experience spanning PR agencies, academic medicine, and corporate communications. She spent eight years as Chief Public Affairs Officer of the University of Pennsylvania Health System, before leaving the university to become Vice President of External Affairs for American Water Works Company, Inc. Ms. Doyle returned to the University of Pennsylvania in February 2001, as the Director of University Communications and was named Vice President of University Communications in June 2002. Before joining the University of Pennsylvania Health System in 1992, Doyle was general manager of the Philadelphia office of Golin Harris Communications, Inc., one of the top ten PR firms in the United States.

At Penn, she oversees a staff of 15 professionals and is responsible for media relations, internal communications, publications, the Penn web site, issues management and crisis communications. She reports directly to Penn President Amy Gutmann and serves as a member of the senior management team.

Doyle has a bachelor’s degree in Communications from Temple University and a master’s degree in Communications Management from Ohio University. She lives in Medford Lakes, New Jersey with her husband and three sons.

Tuesday, April 28, 2009

May 4 Session Details

"Return on Investment"
May 4, 2009
6:00 p.m. - 8:00 p.m.
Dorland Global Public Relations offices
One South Broad Street, 11th floor, Philadelphia, PA 19107

Check-in Instructions:
  • Please bring photo ID with you as you will be asked to provide this while checking into the building when entering the lobby
  • After lobby check-in, please report to the 11th floor to check into the PR Institute course session
  • Participants will then be directed to the 12th floor conference room, titled "Free Parking" for the course session

*Please contact PR Institute Committee Members Emily Grose at 717-645-0463 or Sarah Way at 717-314-3797 if you have difficulties getting into this session


Food and beverages:
Courtesy of Pita Pit, food and beverages will be provided at this session.

Transportation/Parking:
Nearest Parking Garage: Wanamaker Building garage (Broad and Market streets - entrance is on Juniper street) or Kinney System garage (Broad and Locust streets)
Nearest train station: Suburban Station
Nearest subway stop: City Hall

Featured Guest Speaker:



NANCY BACHER LONG
Communications Consultant

Nancy Bacher Long has spent more than 25 years in the communications business working for non-profits, Fortune 100 pharmaceutical companies and start-up biotechnology and medical device companies. She established Dorland Global Public Relations in 1992, and led the business for more than 16 years. During her tenure, Dorland Global PR became a top 5 healthcare PR firm in the country and the largest agency in Philadelphia. Several Dorland alumni are in leadership positions with major pharma companies including Merck, AstraZeneca and Pfizer. With her team, Long developed award-winning programs for Proctor & Gamble, Johnson & Johnson, and Cephalon. She served on the boards of the PRSA Healthcare Academy and PRSA Philadelphia.

Long left Dorland earlier this year, to pursue a degree in non-profit management at the University of Pennsylvania Fels School of Government. In addition to her academic pursuits, Long serves on the board of the March of Dimes of Southeastern Pennsylvania and is a member of Leadership Philadelphia class of 2009.

Long lives in Medford and Cape May NJ, where she wrestles with weeds and varmints on her two-acre farm.

Monday, April 20, 2009

PR Institute Committee Members - Contact Info

We're not superheros, but we bend over backwards to make sure you've got everything you need for a successful campaign!

Here are the 2009 PR Institute Committee Members:

Blair Kahora, Committee Chair
908-246-2268
bkahora@hotmail.com

Emily Grose, Committee Member (Blog, Media Relations)
215-790-4388
egrose@tierneyagency.com

Jessica Pomraning, Committee Member (Session Logistics)
267-322-6917
jpomraning@milk4u.org

Sarah Way, Committee Member (Team Relations)
215-735-3470 x144
sway@brownsteingroup.com

Friday, April 17, 2009

April 27 session details

"Strategic Planning"
April 27, 2009
6:00 - 8:00 p.m.
Brownstein Group offices
215 S Broad Street, Suite 900, Philadelphia, PA 19107

*Please report to the 6th floor upon arrival

Nearest Parking Garage: Doubletree Hotel Garage (Broad & Locust streets) or Kinney System garage (Broad & Locust streets)
Nearest train station: Suburban Station
Nearest subway stop: Walnut/Locust (Broad street line)

Featured Guest Speaker:





JOE WEINLICK
Vice President, Chief Brand Strategist, Brownstein Group

Joe leads the research, analysis, strategy, and brand development at Brownstein Group. He has almost 20 years of marketing and strategic experience, and has been with Brownstein Group for more than four years. Over the past few years, he has led strategic initiatives for The Children's Hospital of Philadelphia, Microsoft, Widener University, Kyle's Treehouse Autism Foundation, University of the Sciences in Philadelphia, Majestic Athletic, and many others. Over his career, Joe has worked with many philanthropic and organizational brands, including The Philadelphia Zoo, Colonial Williamsburg, and Longwood Gardens.

Wednesday, April 15, 2009

Meet the Mentors


ERIN ALLSMAN

Public Relations Director, Brownstein Group

Erin Allsman is the Public Relations Director at Brownstein Group, an integrated marketing agency in Center City, Philadelphia. As such, Erin oversees accounts in the automotive, pharmaceutical, healthcare, real estate, and architecture industries, manages the department, and leads new business development. Prior to joining Brownstein Group, she was Director of Public Relations for two joint-venture companies, Mitchell & Ness Nostalgia Co. and DMi Partners. For Mitchell & Ness she managed media relations, corporate communications, product placement, new product launches, and events. For DMi, her communications efforts helped this start-up firm establish itself as a leader in interactive marketing and e-commerce.

Earlier in her career, Erin served as the Director of Public Relations for the General Building Contractors Association, where she managed the association’s Construction Excellence Awards Program and other events, publications and media outreach.

Erin has a strong media relations background and has placed stories with national outlets such as The New York Times, CNN, FoxSportsNet, The Wall Street Journal, Entrepreneur, VHI, and MTV, and local outlets such as The Philadelphia Inquirer, Philadelphia Business Journal, Philadelphia Magazine, and all regional broadcast affiliates. She also served as the Editor of Construction Today magazine and as a contributing writer for Philadelphia STYLE. Erin holds a BA in English from Dickinson College and an MA in Communication from the University of Delaware, and has spent time studying and working abroad at the University of East Anglia in Norwich, England, and at the World Health Organization in Geneva, Switzerland.


CANDACE STEELE, MBA

Senior Director, Product Communications, Cephalon, Inc.

Candace Steele is a healthcare public relations professional with pharmaceutical, public relations agency and patient advocacy experience. Over the past 16 years she has led more than 40 consumer awareness and public relations campaigns. Her therapeutic category experience includes: biologics, central nervous system (addiction, pain, wake-enhancement), dermatology (psoriasis, psoriatic arthritis), hematology (hemophilia, plasma), immunology (primary immune deficiencies), oncology (renal cell carcinoma, stem cell transplantation, leukemia, lymphoma), women's healthcare (oral contraception, hormone therapy, osteoporosis).

Ms. Steele joined Cephalon, Inc. in 2007, as the Senior Director of Product Communications, where she oversees all U.S. product public relations activity. Prior to joining Cephalon, Ms. Steele served as a Senior Director of Global Public Relations for Wyeth Pharmaceuticals where she provided global public relations leadership, strategy, issues management and oversight within the Women’s Health Care and Biopharma Business Units.

Prior to joining Wyeth, she held several progressively responsible marketing communications roles including serving as Vice President/Group Manager for Ketchum Public Relations in Washington, D.C. Ms. Steele also led external relations groups for several national non-profit foundations.Ms. Steele earned a bachelor’s degree in History of Art from the University of Michigan and a MBA from the Johns Hopkins University.

Currently, she serves as Board Secretary for the Center for Emerging Visual Artists in Philadelphia, PA. Ms. Steele also serves on the Board of Directors of the Philadelphia Chapters of the Public Relations Society of America and the Healthcare Businesswomen’s Association. She is also the fundraising sub-committee chair for the Advisory Board for the Leadership Development Program at the Johns Hopkins University.



TIM SPREITZER

Vice President, Tierney Communications


Tim Spreitzer joins Tierney Communications with a strong background in communications and policy work at the city, state and federal levels. Most recently, Tim served as the Communications and Policy Director for the Dwight Evans for Mayor campaign in Philadelphia, where he helped craft message, policy and strategy for a dynamic race for mayor of the 6th largest city in the nation. Prior to that, Tim served as Deputy Chief of Staff at the School District of Philadelphia, where under CEO Paul VAllas, he led the communications and government relations teams in helping tell the story of one of the most dramatic and successful reforms of a large urban district - reform that has resulted in six straight years of test score growth.

Originally from Chicago, tim also served as an Education and Workforce Policy Advisor for the Office of the Governor of the State of Illinois. Tim earned his bachelor's degree from Western Illinois University and his MBA from St. Joseph's University in Philadelphia.

As Vice President at Tierney, Tim manages a variety of accounts, including Educational Testing Service and Fox Chase Cancer Center, while also working on crisis communications for a range of clients.






REBECCA DEVINE

Co-Founder & Principal, Maven Communications, LLC

Rebecca Devine comes from a strong strategic communications background with extensive experience in public relations, issues management and corporate communications. As Co-Founder and Principal of Maven Communications, Rebecca is currently responsible for client management, new business development, strategic planning and campaign management on behalf of the agency's regional and national clients.

Rebecca's creative problem solving skills and media savvy have led to the successful development and execution of communications campaigns in technology, professional services, residential and commercial real estate, financial services and b-to-b/consumer start-up companies. Rebecca is also experienced in crisis/issues management response in areas including criminal investigations, food contamination, corporate mergers and acquisitions and real estate development.

Prior to launching Maven, Rebecca worked at Tierney Communications in Philadelphia, where she spearheaded corporate crisis, corporate communications and media relations efforts for local and national clients. Previous to that, Rebecca was a Penn Schoen and Berland, where she served as a Project Manager heading up initatives ranging from crisis management for The Dixie Chicks to new customer acquisition and branding for multi-national corporations like Vodafone and America Online.

Rebecca received a B.A. from Brown University, where she graduated with a degree in Political Science. She is an active member of the Philadelphia Public Relations Association, Public Relations Society of America and the Urban Land Institute.

RICHARD BARNES

External Affairs Manager, New Jersey and Long Island American Water

Richard Barnes is an experienced public relations professional with 14 years experience encompassing corporate, higher education, nonprofit and mass media communications. The amalgamation of his award-winning writing, media savvy and strategic prowess has catapulted Richard into numerous leadership roles within the public relations industry. Most recently, Richard joined New Jersey American Water as external affairs manager.

At American Water, Richard develops and manages comprehensive strategic communications planning with supporting materials for public communications. He also spearheads media relations, crisis and event management communications, conference participation, and community relations and events.

Prior to American Water, Richard was associate director of communications for Drexel University's LeBow College of Business. His duties included serving as associate editor and senior writer for the college's LEAD magazine, increasing LeBow's media outreach and raising awareness for faculty research to local and national media. While there, he won the 2007 Apex Award for excellence in newsletters and publications.

Before his tenure at LeBow, Richard served as communications manager at the Greater Philadelphia Chamber of Commerce, where he led junior staff members to publicize events and new initiatives, and devise communications strategies for Pennsylvania's largest business organization. Richard researched and collaborated with the Chamber's Government Affairs Department to develop positions on business issues and promote initiatives to the news media; most notably, he led publicity efforts during the Chamber's successful campaign to lower Philadelphia's wage tax.

Richard also has experience in the mass media, first in the journalist's role as business/health news editor, The Philadelphia Tribune; sports editor, Richmond Hill-Bryan County News; radio personality, WEAS-FM; and reporter, The Bergen Record, and then soon after in the communicators role as public information associate at WHYY, Inc.

Richard received a bachelor's degree in journalism and mass media from Rutgers University. He also is a mentor with Big Brothers Big Sisters of America in Philadelphia.