May 4 Session Details

"Return on Investment"
May 4, 2009
6:00 p.m. - 8:00 p.m.
Dorland Global Public Relations offices
One South Broad Street, 11th floor, Philadelphia, PA 19107

Check-in Instructions:

• Please bring photo ID with you as you will be asked to provide this while checking into the building when entering the lobby
• After lobby check-in, please report to the 11th floor to check into the PR Institute course session
• Participants will then be directed to the 12th floor conference room, titled "Free Parking" for the course session

*Please contact PR Institute Committee Members Emily Grose at 717-645-0463 or Sarah Way at 717-314-3797 if you have difficulties getting into this session

Food and beverages:
Courtesy of Pita Pit, food and beverages will be provided at this session.

Transportation/Parking:
Nearest Parking Garage: Wanamaker Building garage (Broad and Market streets - entrance is on Juniper street) or Kinney System garage (Broad and Locust streets)
Nearest train station: Suburban Station
Nearest subway stop: City Hall

Featured Guest Speaker:



NANCY BACHER LONG
Communications Consultant

Nancy Bacher Long has spent more than 25 years in the communications business working for non-profits, Fortune 100 pharmaceutical companies and start-up biotechnology and medical device companies. She established Dorland Global Public Relations in 1992, and led the business for more than 16 years. During her tenure, Dorland Global PR became a top 5 healthcare PR firm in the country and the largest agency in Philadelphia. Several Dorland alumni are in leadership positions with major pharma companies including Merck, AstraZeneca and Pfizer. With her team, Long developed award-winning programs for Proctor & Gamble, Johnson & Johnson, and Cephalon. She served on the boards of the PRSA Healthcare Academy and PRSA Philadelphia.

Long left Dorland earlier this year, to pursue a degree in non-profit management at the University of Pennsylvania Fels School of Government. In addition to her academic pursuits, Long serves on the board of the March of Dimes of Southeastern Pennsylvania and is a member of Leadership Philadelphia class of 2009.

Long lives in Medford and Cape May NJ, where she wrestles with weeds and varmints on her two-acre farm.